Making ecological progress and making profit at the same time is possible. The city of Berlin made the demonstration. The web site www.oekoprofit-berlin.com ( in German, use on-line language tools for the translation ) announced 7,26 Million € and 8.119 t CO2 saving between 2002 and 2005, thanks to the actions of 61 companies and organizations. The web site supplies data about energy, wastes, water and raw materials saved, the list of companies and organizations which are participating, their actions, their ROI ( Return On Investment ) and other interesting information.
If people, companies, organizations, … are not motivated by the saving of the earth let’s convince them that it is a way to save their money, then as usual they will be more motivated …